Vital Choice is a trusted source for wild-caught seafood and organic fare. Founded in 2001 by an Alaska fisherman, the company offers premium, sustainably harvested fish and shellfish from around the globe. The mission is to promote health and wellbeing by providing natural, minimally processed, nutrient-dense foods of superior quality. The seafood is wild, not farmed, ensuring it is free of antibiotics, pesticides, and GMO feeds. This supports a healthy lifestyle and coastal communities.
The company is committed to sustainable seafood practices, offering products certified by the Marine Stewardship Council or recommended by Monterey Bay Aquarium’s Seafood Watch program. Ethical sourcing is a priority, with ingredients certified organic and Fair Trade Certified whenever possible. The products are naturally free of gluten, soy, and GMOs, and most contain little or no added salt. Many items are kosher-certified and compatible with Paleo, Keto, and Atkins diets.
Vital Choice also focuses on environmental shipping materials, using curbside-recyclable cardboard boxes, recycled denim liners instead of EPS foam coolers, and recycled kraft paper in place of bubble wrap. The company has received numerous awards for its products and services, including the Good Food Awards and Hermes Creative Awards.
The product range includes wild Alaskan salmon, halibut, king crab, shrimp, and Chilean sea bass. Customer favorites include Alaskan Sockeye Salmon, Pacific King Salmon, and Deluxe Wild Sockeye Salmon Burgers. The company also offers marine-derived nutritional supplements and a variety of organic foods.
Vital Choice collaborates with Holland America Line to bring wild-caught fish to customers both at home and at sea. The company is known for its high-quality products and excellent customer service, with many customers praising the taste and freshness of the seafood.