Pet360.com is an online resource for pet parents, offering a comprehensive range of information, products, and advice to support pet owners at every stage of their pets' lives. Launched in 2012, the site provides expert tips, a community of pet parents, and the convenience of home shopping all in one place. Pet360.com is part of the Pet360 network, which includes more than 30 top pet websites and reaches over 12 million pet parents per month, making it the number one online pet publisher in the U.S. The site offers a personalized experience for each member based on their pet's type, breed, gender, age, size, and medical conditions. Pet360.com was acquired by PetSmart in 2014 for $130 million, with the possibility of additional performance-based payments totaling up to $30 million. The acquisition aimed to combine PetSmart's strengths in traditional outlets with Pet360's established digital footprint, enhancing PetSmart's ability to serve pet parents across all distribution channels.
