Julep.com is an online store specializing in innovative makeup, skincare, and nail polish. The site offers a wide range of products, including eyeshadow sticks, makeup kits, skincare products, and more. Julep is known for its easy-to-use, cruelty-free beauty products that incorporate K-Beauty skincare ingredients. The brand emphasizes making beauty routines simple and accessible, with products designed to be applied effortlessly. Popular items include the Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, When Pencil Met Gel All-Day Eyeliner, and It’s Balm Full Coverage Lip Crayon. Julep also offers virtual try-on and customer reviews to help shoppers find their best match. The brand's philosophy is about making beauty uncomplicated and enjoyable.