Hold a sec - can't see -- THERE --- okay, lather lather everywhere! You've been warned! Cleansing, oh yeah! Invigorating, absolutely! Daily Use - you bet, if need be! And did I mention the lather? Seriously guys - about a dime size will absolutely suds up a medium beard! It's so economical because you'll use so little of it. Beard Octane's Cold Start Lather Conditioning Wash (LCW) - it's GREAT STUFF!