Blue Apron is a meal kit delivery service that provides fresh ingredients and original recipes directly to customers' doors. The service offers a variety of weekly meal options, including prepared and ready meals, which are crafted by professional chefs. Customers can choose from over 80 weekly options, ensuring a diverse and exciting culinary experience.
The ingredients are often fresher than those found in supermarkets and are pre-measured to reduce waste. Blue Apron emphasizes convenience by delivering ingredients in a refrigerated box, ensuring freshness even if the customer is not home at the time of delivery. The service also allows for flexible scheduling, with options to skip, pause, or cancel deliveries as needed.
Blue Apron aims to make cooking fun and easy, providing step-by-step recipes and how-to videos to help customers learn new cooking techniques. The company also offers a marketplace where customers can purchase the same tools and cookware used in Blue Apron's test kitchen.
Overall, Blue Apron is designed to simplify meal planning and grocery shopping, making it easier for customers to enjoy wholesome, home-cooked meals without the hassle.