Ariat.com is the official website for Ariat International, a brand known for its performance footwear and clothing. The company emphasizes technology and innovation in its products, offering a wide range of items including Western, Work, English, and Outdoor styles. Ariat's product line includes boots, clothing, and accessories for both men and women. The brand is linked in name and spirit to the legendary racehorse, Secretariat, and has a heritage that shapes its culture. Ariat also offers a membership program called Ariat Insider, which provides perks like free shipping and returns. The website features various collections such as Bench Made Boots and Countryside Collection, and also provides guides on how to fit and clean cowboy boots.