mysappho.com is the website for SAPPHO New Paradigm, a clean, conscious, vegan makeup line from Canada. The brand focuses on creating cruelty-free, organic makeup formulated by an award-winning makeup artist. SAPPHO New Paradigm offers a range of products for the face, eyes, and lips, all made with conscious ingredients. The company emphasizes sustainability and transparency in its business practices, and its products are made in a carbon-neutral plant. The brand's mission is to provide high-performance, sustainable color cosmetics that celebrate the beauty of different faces.